In the original Greek language, “metaphor” meant “carry something across” or “transfer.” Using a metaphor in communication helps you transfer a concept from your brain to your listener’s brain. It’s like a Vulcan mind meld between a presenter and an audience. Writers use metaphors to make ideas come alive for readers. Presenters can use the
Read More

The 3 elements of a riveting presentation

  • October 6, 2016
You’ve been making the same old presentations, year after year. Same script. Same slide deck with the same cute cat clip-art. Same old brochures… same old proposals… You know it. I know it. What you might not know, however, is that while your presentation may not have changed, your results sure have. Same presentation –
Read More